Unless you’ve been under a rock for the past 7 years, then you’re quite familiar with the sensation, or better yet, the revolution that is BTS (Bangtan Sonyeondan translated to “Bulletproof Boy Scouts).  As of the Summer of 2021, BTS has charted on the Billboard’s Hot 100 at number 1 more than most any artist in history and not to mention back-to-back with 3 different singles. Fans, known as “ARMY,” around the world clamor to gather and purchase related merchandise of this groundbreaking KPOP band. With a fervor not seen since The Beatles some half-century ago, there are hundreds of merchants and vendors looking to satisfy the craving of the BTS fandom. Among the offerings are the beloved custom enamel pins and we here at Pincious started a foray into that world. 

KPOP artists have strived to create a foothold on the shores of the Americas and Europe since the 1990’s. Fans thought that the likes of the Wonder Girls and the Girls’ Generation were the start of the Korean Wave of culture and they were partly right in that almost every other language absorbed the term “KPOP” as part of their lexicon but the bands’ successes were short lived outside of their homeland. A person could easily say that the studios were forcing the issue and there would be a lot of truth to that and this is where the movement that is BTS branches from the path of their predecessors. BTS never purposely, solely and specifically tried to garner an international audience. With almost purely Korean lyrics they found a new audience overseas with their singles like Fake Love and Blood, Sweat & Tears. Their popularity was organically obtained and because of that they have staying power that hasn’t been seen in half a century.

There are all sorts of styles and designs made by individuals all over the world to represent their favorite BTS artist or to commemorate an event of theirs. There isn’t a more perfect canvas to illustrate the versatility of a promotion product like an enamel pin can be. With the differing visions and abilities of designers, custom BTS enamel pins vary widely but beautifully always. The “boys” are incredible inspirations for ARMY and the fans pay it back by doing everything they can to show their devotion. Consuming “merch” like enamel pins along with custom t-shirts, keychains and stickers, these people found a new shopping home on Etsy.com and so did we. You can find our custom BTS enamel pins on our Etsy page and some of those pins are pictured and linked below if you are interested.